If you’re into Latin music, you’ve probably heard of Peso Pluma. This young Mexican artist is shaking up the scene with a fresh mix of traditional corridos and modern beats, and he’s also building quite a fortune along the way.
The Journey of Peso Pluma
Before diving into his net worth, let’s look at how Peso Pluma went from being a local talent to an international sensation. Known for bringing corridos tumbados (traditional Mexican ballads infused with hip-hop beats) into the spotlight, Peso’s unique style has helped him stand out in the Latin music industry.
Hassan Emilio Kabande Laija, Peso’s real name, hails from Guadalajara and burst onto the scene with the viral hit “El Belicon” in 2022. Since then, he’s consistently released hits and teamed up with some of Latin music’s biggest stars. His track “Ella Baila Sola” with Mexican group Eslabon Armado was a game-changer, marking the first regional Mexican song to break into the Billboard Hot 100’s top 10.
Peso Pluma’s popularity continued to soar as he broke Bad Bunny’s record for the most songs on Billboard’s Hot Latin Songs chart at once, with 25 simultaneous hits.
Peso Pluma’s Net Worth: Breaking Down the Numbers
According to estimates, Peso Pluma’s net worth is around $20 million. So where is all this money coming from?
Music Sales and Streaming
Peso’s discography includes four studio albums, two live albums, an EP, and a slew of singles and guest appearances. Hits like “Ella Baila Sola” and “Lady Gaga” have generated impressive streaming numbers across platforms, raking in substantial revenue.
YouTube Earnings
With nearly 4 billion views on his YouTube channel, Peso Pluma became the most-viewed artist on the platform in 2023, even surpassing global stars like Taylor Swift and Drake. It’s reported that Peso earns around $251,000 monthly from YouTube ads alone, totaling over $3 million per year.
Concert Revenue
Peso also earns significantly from live performances, although exact figures haven’t been disclosed. As one of the hottest acts in Latin music, he commands top dollar for his shows.
Double P Records
Peso Pluma’s business savvy goes beyond his music. Alongside his manager, George Prajin, he launched Double P Records, a label that has already signed a number of emerging Mexican artists, further expanding his revenue streams.
Brand Partnerships and Endorsements
Peso’s influence on social media has attracted major brands looking to reach young Latin audiences. His first major endorsement was with Sony’s “For The Music” campaign, and he has also partnered with Prime Hydration, the energy drink brand co-owned by Logan Paul and KSI.
How Peso Pluma Stacks Up Against Other Latin Stars
To put Peso Pluma’s $20 million net worth in perspective, here’s how he compares to other successful Latin artists:
- Pitbull: $100 million
- Daddy Yankee: $50 million
- Bad Bunny: $50 million
- J Balvin: $30 million
Peso is already doing exceptionally well considering he’s only a few years into his career. And with the momentum he’s building, his net worth could easily keep climbing.
The Controversies
Peso Pluma has also courted controversy with his music, particularly due to his narco-corridos—songs depicting the realities of drug trafficking and cartel life. His song “El Belicon,” for instance, garnered 10 million views within days, but the video’s portrayal of gang life and weapons raised eyebrows.
In 2023, Peso had to cancel a concert in Tijuana after receiving threats from a Mexican cartel displeased with his lyrical references to El Chapo. Additionally, some Mexican states have banned narco-corridos performances, citing connections between these songs and violent incidents.
While these controversies haven’t slowed him down yet—in fact, they may have even fueled his popularity—they highlight the fine line Peso walks as he continues to build his career.
Final Thoughts
Peso Pluma’s rapid rise to fame and his $20 million net worth reflect his talent, hard work, and strategic career moves. With revenue pouring in from multiple channels, he’s not only building a music empire but is also setting himself up as a rising mogul in the industry. Given his young age and relentless drive, it wouldn’t be surprising if his net worth grows even more in the years to come.
Could he be the next Jay Z? Only time will tell, but Peso Pluma seems well on his way to becoming one of Latin music’s biggest success stories.